Talleres win top Gran Premio Mercurio de Oro marketing award | OneFootball

Talleres de Córdoba was honored with the Grand Mercurio de Oro Award, the highest distinction granted by the Argentine Marketing Association (AAM), after being recognized as the best marketing case in the country within the Sports Industry category. This award acknowledges its model of sports, institutional, and brand management with both national and international reach.

The club from the Chateau Carreras neighborhood prevailed among all the winners in the Institutions and Non-Profit Entities category. The award does not recognize a single campaign or specific action, but rather values a sustained process of more than ten years, in which marketing was conceived as a strategic tool in service of a broader institutional, sports, and social project.

The Mercurio Awards, established in 1982, recognize the most outstanding cases in Argentine marketing based on variables such as strategic excellence, impact on results, innovation, and coherence between diagnosis, objectives, actions, and measured performance. The Mercurio de Oro is awarded to the best-evaluated case among all the winners in each category.

In this edition, the Cordoban team presented its Comprehensive Reconstruction Plan 2015–2025, framed within a transformation process that began in 2014 with the restoration of institutional normalcy. This allowed the club to move from a critical situation to becoming a consolidated model of professional, sustainable management with a social purpose, as stated in the club’s official announcement.

The jury highlighted the club’s ability to integrate marketing, management, sports, community, and purpose, achieving sustained results such as membership growth, income diversification, brand positioning, and the strengthening of its social role.

With more than 70,000 members, eleven consecutive years with a surplus, and a professional structure of over 500 collaborators, the “T” is solidifying its position as a model case for Argentine football and the sports industry.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.