Tom Burwell outlines Sunderland plans on restructure, stadium, revenue, sponsors and membership | OneFootball

Interim CEO Tom Burwell has outlined Sunderland’s next steps on restructure, stadium planning, revenues, sponsorship and fan strategy after boardroom changes.

According to Sunderland Echo, bringing business and football under one roof is central to the overhaul. A new CEO will run day-to-day operations, with the structure built to attract a high-calibre hire.

Stadium expansion is an ongoing discussion, complicated by build costs and whether adding a four or five-figure number of seats is worthwhile. The club is prioritising hospitality, with strong demand for boxes.

Sunderland predict they will rank 13th or 14th for revenue this season, around £200 million. It is unclear if that includes the imminent sale of the women’s team, which brings cash but no SCR benefit.

The new rules will make a top-six push very difficult given revenue gaps, but could favour Sunderland over lower-revenue rivals. If commercial growth is delivered, they would be well placed to consolidate.

Despite the gambling ban taking effect this summer, the club expects an improved front-of-shirt deal after last May’s cut-price agreement. Talks with other potential sponsors are ongoing.

Burwell said a membership scheme will launch soon, offering some benefits and costs to season-ticket holders but aimed chiefly at national and international growth.

The aim is to establish Sunderland in the Premier League top ten, with off-field change supporting last summer’s ambitious window. The challenge is pacing progress and keeping supporters central, a point Burwell linked to overseas appeal despite recent renewal frustrations.

Source: Sunderland Echo