Unión’s plan: everyone in red and white, from IPEI to first team

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Radio Gol

·18 March 2026

Unión’s plan: everyone in red and white, from IPEI to first team

The club promotes the development of its own apparel for all its areas, with thousands of athletes and students already integrated under a single identity.

The growth of the initiative is reflected in the numbers: more than 1400 students from IPEI, hundreds of kids in formative soccer, and over a thousand athletes are part of a system that seeks to consolidate the "Unión brand" as a central axis.

Leandro Kinen, a member of the marketing area, explained this morning on "ADN Gol" with Darío Pignata, the scope of the project, the development of the apparel, and the impact it is generating in the club's daily life.

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HIGHLIGHTED PHRASES

“The brand is Unión, it will always be the club's flag”
“We seek to unify the image of everyone who is part of the institution”
“Today you see the kids going to the club all dressed the same and that creates identity”
“We already dress a professional team like basketball, with all its needs”
“The challenge now is to unify all sports activities”
“We have more than 1400 students from IPEI and thousands of athletes within the club”
“The quality was liked and the response was very positive”
“We have local production and also workshops in Buenos Aires”
“We are receiving many proposals to work with us”
“The dream is that in the future professional soccer will also have its own brand”

With a growing structure and good reception from members, Unión continues to develop its brand as a tool of identity and also as a potential business unit for the future.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.