Vasco global🌍! Club and new partner set sights on the world stage | OneFootball

Vasco da Gama has finalized the change of its sportswear supplier starting in 2026. The club will leave Kappa and, for the first time, will wear Nike uniforms. Negotiations have progressed towards a seven-year contract, but the official announcement is only expected at the end of the year, due to the current partnership still in effect.

+ Leaked! Image of the Vasco x Nike partnership excites fans; see the reactions

The “Global Brand” Strategy

The central point of the new agreement is the mutual intention to turn the Gigante da Colina into a “global brand.” Vasco’s management aims for the process to be conceived on a worldwide scale, from the design of the uniforms—created by the company’s international offices—to their distribution.

The plan calls for Vasco products to be sold in Nike’s main physical stores around the globe, including strategic markets such as the United States, Europe, and Asia.

Although the official announcement has not yet been made, Nike is already taking action. The company held a “showroom” with retailers to present the products and discuss distribution logistics. Members of Vasco’s board have already had access to the “base” material of the shirts, without the final design, and approved the supplier’s reference technology.

Fans are already imagining what the uniform will look like – Photo: AI

Competition and Nike’s Investment in Brazil

Nike plans to invest heavily in Brazilian football in 2026. In addition to Vasco, the company has renewed with the Brazilian National Team and Corinthians, and has also signed with Atlético-MG.

To close the deal with the Cruz-Maltino, the American giant overcame strong competition. Puma was considered the closest to a deal, but Nike “moved quickly and took the lead.” Mizuno, Diadora, and Kappa itself (which wanted to renew) also submitted proposals. The final agreement’s values remain confidential.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.