Vasco in advanced talks with BYD for main sponsor, deal up to R$80m | OneFootball

Vasco da Gama is very close to announcing one of the biggest commercial deals in its history. The club’s management has advanced negotiations with BYD (Build Your Dreams), a global giant in electric vehicle manufacturing, to take over the master sponsorship spot on the team’s jersey. The information, initially reported by RTI Esporte, points to a robust financial injection into São Januário’s coffers.

The proposal under discussion revolves around R$ 55 million guaranteed per season. However, the contract includes performance triggers—both sporting and commercial (sales targets, brand exposure, and titles)—that could raise the total amount to as much as R$ 80 million annually.

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BYD’s Strategy and the Impact on Vasco

The Chinese company’s interest in Vasco is no coincidence. Brazil is treated as a priority market for the expansion of the brand’s electric cars, and football is seen as the ideal showcase to popularize this recognition. The choice of the “Gigante da Colina” comes down to the engagement of its fanbase, national reach, and solid audience on both broadcast TV and streaming platforms.

For Vasco, the deal comes at a crucial moment. After a busy transfer window and a squad overhaul that resulted in 16 departures, the arrival of “new money” of this magnitude would bring predictable revenue and greater investment capacity for the football department. Internally, management believes that a master sponsorship of this level allows the club to balance the budget and further strengthen the squad led by Fernando Diniz.

Fans could see something new very soon – Photo: Gemini Montage

Status of Negotiations with Vasco

Although talks are at an advanced stage, nothing has been finalized yet. The legal and commercial departments of both parties are working on the final wording of the clauses, adjusting details regarding exposure commitments and the payment schedule. The expectation is that, once these bureaucratic steps are completed, the official announcement could take place in the coming weeks, sealing a strategic partnership for the 2026 season.

Vasco’s jersey could have a new sponsor soon – Photo: Reproduction X/Twitter Vasco da Gama

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.