Vasco near R$70m deal after snubbing two betting firms | OneFootball

Vasco da Gama is in the final stages of announcing its new main sponsor, in a deal expected to yield around R$ 70 million fixed annually. The negotiation, revealed by journalist Adilio Avelar, known as “Mumu da Colina“, only progressed because the company in question underwent a rigorous screening by the board. Before reaching a “yes,” the club exercised maximum caution and rejected official proposals from two other betting houses: 01bet and EnergiaBet.

According to Jogada10, the refusals were not due to financial reasons, but for security. Vasco's compliance department analyzed the offers and vetoed the advancement of talks due to a lack of solid financial guarantees. The internal fear was to partner with newly created or smaller brands that did not have the real capacity for long-term payment, repeating problems seen in other Brazilian football clubs.

+ How is Vasco's main sponsor negotiation going? Understand the scenario

The bar has been raised: “Nike Level” and the search for credibility

The prime space on the Cruzmaltina jersey has been vacant since the end of 2025, when the contract with Betfair ended. Since then, the management under President Pedrinho has established that haste should not compromise institutional security. The goal set is to find partners with the same weight and credibility as Nike, the club's current sports equipment supplier.

Although the board wishes to diversify and seek companies outside the betting niche (“escape the dependency on bets”), the current market is still dominated by the sector. The solution found was to filter the quality of these companies. The betting house that is close to being announced, therefore, was approved on these criteria of solidity that 01bet and EnergiaBet failed.

Coutinho and Nike elevate the negotiation level – Photo: Reproduction X/Twitter Vasco da Gama

Final details: The discussion about bonuses

With the legal security resolved and the fixed amount of R$ 70 million agreed, the obstacle to signing is purely commercial and positive. Vasco and the new partner are discussing the structuring of goals and bonuses. The club wants aggressive triggers for rewards based on sports performance and engagement.

The Cruz-Maltino requests that bonuses be unlocked if the club reaches the round of 16 of the Copa do Brasil, Sul-Americana, and finishes among the top 10 in the BR. Meanwhile, the company finds it ideal to unlock if the Giant reaches the semifinals of the cups and, at least, finishes among the top 6 in the Brazilian Championship.

Once this stage is overcome, Vasco will once again have a main sponsor, now with the guarantee that the promised money has the backing to be deposited.

Vasco's new jersey may soon have sponsorship – Photo: Reproduction / X.com SDM Links

+ Follow Papo na Colina's social networks: Thread, Bluesky, Twitter, Facebook, Instagram, Youtube, Tiktok and Google News.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.