Vasco strike deal beyond the shirt, 150 scholarships secured | OneFootball

Vasco announced this Friday (2) a new sponsorship agreement with KNN Idiomas, one of the largest language school networks in the country. The brand will appear on the front lower section of the match shirt for the professional women’s football team and the youth academy teams, both men’s and women’s.

The standout feature of the contract is off the pitch: the partnership includes 150 scholarships for the club’s athletes and staff.

Where the brand will appear and when it debuts

KNN Idiomas will make its debut on the Vasco kit as early as next weekend, in the men’s youth academy matches.

In women’s football, the brand will appear for the first time in the Carioca Championship, which is scheduled to begin at the end of October.

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150 scholarships for athletes and staff

In addition to visibility on the uniforms, the agreement makes 150 educational scholarships available to the club. Vasco will distribute the spots according to its needs and demands, expanding access for athletes and staff to the network’s courses.

In practice, the partnership could help young academy players prepare for something increasingly common in football: a move abroad. Speaking another language makes it easier to adapt to a new country, communicate with foreign coaches and teammates, and even handle career negotiations.

What Vasco says

João Vitor Assunção, executive director of Commercial, Marketing and Business at Vasco SAF, highlighted that the deal goes beyond brand exposure:

“The arrival of KNN Idiomas reinforces our strategy of connecting Vasco with relevant brands that generate value for different areas of our ecosystem. We seek partnerships that go beyond brand exposure and, in this case, the possibility of offering scholarships to athletes and staff makes this agreement even more special.”

The executive also emphasized that KNN shares important values with the club, such as education, human development, and creating opportunities for future generations.

KNN CEO talks about inspiring Vasco’s youth academy

KNN Idiomas founder and CEO, Reginaldo Kaeneêne, said the idea is to bring education closer to people’s passions:

“I have always believed that education needs to be where people are and, above all, close to their passions and dreams. It is with this mindset that we at KNN Idiomas, together with Vasco da Gama, are launching a partnership so that all the young players in Vasco’s academy can learn to speak English.”

He added: “Football inspires this desire to go further, and education helps build the path. Thank you, Vasco da Gama, for your trust.”

Who KNN Idiomas is

KNN Idiomas has more than 420 schools across Brazil. The network offers courses in English, Spanish, French, German, and Italian for all ages, with a methodology developed for Brazilians and a focus on conversation from the very first lesson.

The company has been expanding its presence in football. Vasco is the third top-flight Brazilian club to sign with KNN, which already sponsors Internacional and Red Bull Bragantino.

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Sponsorship outside the betting market

The agreement comes at a delicate time for Brazilian football. The provisional measure that eliminates betting companies in the country also bans sponsorships from betting websites, forcing clubs and federations to seek new sources of revenue.

Signing with an education brand helps Vasco diversify its commercial partners precisely when the main sponsoring sector in Brazilian football is under threat.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.