Vila Nova announce biggest sponsorship deal in their history | OneFootball

Vila Nova has announced Chinese automaker BYD as the club’s new main sponsor. The agreement with the company has only been signed through the end of the season. According to Vila’s management, it is the biggest deal in the club’s history.

It is worth noting that the Goiás-based team had previously been sponsored by a betting company. That contract was recently terminated due to a provisional measure issued by the federal government, which bans the operation of online betting companies in Brazil.

“The most prestigious space on our shirt now carries one of the biggest brands in the world. Vila Nova Futebol Clube is pleased to announce BYD as its new main sponsor, in a deal that marks a new chapter in the club’s history. More than just a new brand displayed on our chest, this partnership represents a historic moment for Vila Nova. IT IS THE BIGGEST SPONSORSHIP IN TIGRÃO’S HISTORY! A partnership worthy of our history, our fans, and the greatness of the people’s team. Welcome, BYD,” the club wrote in the official announcement.

Vila Nova said it had signed the biggest sponsorship deal in the club’s history, but did not disclose the amounts agreed with the Chinese company. For comparison, in 2025, the club released its annual financial report, in which it received R$ 9.35 million from its partners.

Vila Nova puts together a strong Série B campaign

Vila Nova is enjoying a strong campaign in Brazil’s Série B and leads the table with 54 points. The team plays away against Botafogo-SP on Thursday and could end the night outside the top spot. Internally, the club’s management is working with the possibility of securing direct promotion to Série A of the Brasileirão in 2027.

To do so, the club needs to finish the regular season at least in second place. Betting on promotion, Vila Nova intends to renegotiate its contract with BYD or replace the company with another brand starting in January. That is also why the deal with the Chinese company was signed only through the end of the season.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.