West Brom should plot move for exciting Burnley star in January | OneFootball

West Bromwich Albion should already be looking to the January transfer window to make a move for Burnley winger Marcus Edwards.

After a frustrating period between the September and October international breaks, West Bromwich Albion will be looking to ensure they remain in touch with promotion contention ahead of what could, and perhaps should, be a busy January transfer window.

Following the appointment of rookie boss Ryan Mason over the summer, West Brom started the season exceptionally well with the pre-season expectations still being to mount a promotion challenge this season in the Championship.

However, the September international break did appear to halt some momentum and progress with the Baggies having now managed just one win in their last five matches in the second-tier.

Albion have notched just nine goals in their nine games thus far, with no team in the top-half of the table having scored fewer than them as we move into the autumn.

There is a real need for attacking reinforcements for the squad, for a variety of reasons, and one man that they should be lining up is Burnley attacker Marcus Edwards.

West Brom should target a move for Marcus Edwards

In the winter transfer window of 2025, Burnley strengthened their push for the title with the signing of former Tottenham Hotspur winger Marcus Edwards on an initial loan deal from Sporting CP.

Edwards has flirted with becoming one of the most exciting players in European football at times in the last half a decade or so, so for the Clarets to have brought him in was a bit of a coup.

Edwards did contribute a fair bit in the second-half of last year but wasn’t as crucial nor as effective as Scott Parker or Burnley would have hoped before he joined on an obligatory permanent deal over the summer.

Edwards has yet to start in the Premier League so far this season and he does appear likely to be deemed surplus to requirements, especially after a couple of underwhelming EFL Cup appearances and then being an unused substitute more often than not for the Lancastrians.

His strength is with the ball, rather than without it, and for a Burnley side playing so defensively in the top-flight, he is therefore not necessarily someone who will ever be key in that scenario.

That is perhaps why he was slightly underwhelming in the second-tier, too, because, despite Burnley being strong for the level, they still relied more upon their defensive work ethic than attacking brilliance and possession.

For Ryan Mason, though, working with the Spurs academy graduate could be an ideal for both parties with the Baggies seeking to dominate possession but lacking much thrust and incision in the final third, especially in the aftermath of the sale of Tom Fellows to Southampton.

Marcus Edwards could provide West Brom with their creative spark

The 26-year-old attacker has become known for his dribbling abilities throughout his short career, but a lack of sheer effectiveness and output in the final third has undermined his progress.

That does, though, appear to be something that can be unlocked, rather than non-existent, and the right environment in which he is the main man and the chief creator could be what allows him to explode in terms of his goals and assists numbers.

West Brom are lacking creativity with some excellent attacking players in the right shape, system and form, but a lack of ingenuity to make things happen off the cuff.

In what is a heavily system and style-led approach from Mason, finding a spark could be the difference between them being undone 1-0 in a game they have dominated, or snatching should they have been blunted.

They did bring in Samuel Iling-Junior before the close of the window but he really is an out and out wide player with Albion lacking depth across the park and particularly in attack.

The aforementioned Fellows himself was a true wide man but had the technical quality and was of such prominence to the West Brom attack that a natural so-called ‘number ten’ would have.

Edwards may not be capable of immediately filling the large hole left by Fellows but he would remain a coup for a Championship side and West Brom should be keen to take advantage of his career at Turf Moor stalling to unearth themselves a potential gem.