What is the Kaizen Foundation, FC Porto’s Europa League sponsor? | OneFootball

In tonight’s Europa League match, FC Porto unveiled for the first time a jersey featuring the alternative sponsorship of Betano, the betting company owned by the Kaizen Gaming group. Despite the visibility of the logo on the Dragons’ kits, many fans are unaware of the size of the group and its charitable arm, the Kaizen Foundation.

Kaizen Gaming is among the largest GameTech companies in Europe and owns the Betano platform. It operates in more than 15 countries and has been strengthening its investment in sports partnerships, with FC Porto being one of the most prominent clubs in its sponsorship portfolio.

In addition to its commercial activity, the group recently established the Kaizen Foundation, a charitable foundation active in the fields of education, social action, and the environment. Supported projects include the renovation of pediatric wards in Greece and Romania, STEM education programs for vulnerable children, and the transformation of schoolyards into environmental learning centers.

In Porto, the foundation was involved in the creation of INZONE, a sensory space at Estádio do Dragão designed for fans with sensory processing difficulties, a pioneering initiative in Portugal.

Sponsorship that goes beyond the jersey

The agreement between FC Porto and Betano/Kaizen was strengthened in 2022 and covers both football and the club’s other sports. Beyond the commercial partnership, the blue and white emblem also seeks to associate itself with the group’s social component, bringing the brand closer to fans through social responsibility initiatives.

Last night, when the Porto players took to the field in the Europa League, they were not promoting a betting company – Betano – since UEFA does not allow such advertising during competitions. With the presence now of the Kaizen Foundation, the exposure on the jersey now promotes a foundation that invests in social causes in several countries.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.