What prospective new Sheffield Wednesday owner James Bord's nickname is | OneFootball

James Bord is the prospective new owner of Sheffield Wednesday, and there is plenty more to know about Dejphon Chansiri's potential successor.

Sheffield Wednesday entered administration in October 2025 amid severe financial problems, points deductions, and looming relegation from the Championship - but James Bord could be the man to save the club's immediate future.

Administrators have now selected a consortium led by the former poker professional and investor Bord as the preferred bidder to buy Sheffield Wednesday, though final approval from the English Football League’s owners’ and directors’ test is still required.

Bord's Sheffield United connection has sparked major discourse as well, but fans remain anxious due to slow communication from administrators and questions over Bord’s background and funding, but his bid marks the clearest path yet toward ending the club’s ownership crisis.

Bord buying Wednesday will cost north of £30 million, which is much lower than the initial price set by Dejphon Chansiri. Despite some question marks remaining, Sheffield Wednesday fans are starting to become excited at the idea of a new dawn at Hillsborough.

Potential Sheffield Wednesday investor James Bord's nickname revealed

As stated, Bord is the administrators preferred bidder at the current time but there are still obstacles to overcome at Sheffield Wednesday before a deal is sealed. For example, there are questions around transparency of funding and whether he’ll meet all regulatory requirements.

Local MPs and fans have called for more clarity on who is backing the bid and how it will actually be financed but not a lot else is known about Bord. It is clear that he is serious about his interest, having founded Short Circuit Science and advised other clubs on recruitment strategies.

His group also owns Scottish club Dunfermline Athletic and has stakes in clubs like Cordoba and Septemvri Sofia, too. But Wednesday fans are keen to learn more about the preferred bidder and frontrunner.

One piece of trivia that fans may not know is that Bord's common nickname is "Bordy", which is a simple shortening of his last name. Other nicknames for people named James often include the likes of Jimmy, Jim, Jamie, or even "Jimbo", but Bordy is specific to him in poker circles.

Sheffield Wednesday's Dejphon Chansiri warning

Wednesday supporters are rightfully nervous given that they want the process to be swift but also thorough regarding checking on Bord. The EFL waved Dejphon Chansiri through its ownership tests and they are well aware of how that turned out.

The new restrictions on the club, the points deductions, and all the other off-field issues are enough for a lifetime as a supporter. They will not want to be subjected to it again, with the impact felt weekly on the pitch.

The mounting issues have stretched the club's backroom staff, playing staff, and academy beyond its design. They have been felt this season via the reliance on academy players being asked to step up before they are physically or technically prepared.

It's going to be a huge task to turn them around once a deal is ratified, be that with Bord or someone else. However, the progress lately has been positive, even if results and things on the pitch are miles away from where Wednesday fans want them to be.