Where to see City's new brand platform | OneFootball

All the places to look out for Manchester City's evolved visual identity, as we celebrate an exciting new era ahead of the 2026/27 season...

It reflects our ambition to build a stronger and more distinctive identity for the team and its supporters, celebrating our storied past and exciting future as leaders on and off the pitch.

This new platform elevates not only our various digital platforms, but also your matchday experience at both the Joie and Etihad Stadium when Andrée Jeglertz’s side take to the field.

Representing our unique character and personality as a Club, its an identity shared and celebrated by our players, staff and existing fans - as well as those yet to discover their beloved Blues.

And below are some examples of where you can see our new brand platform across this weekend and beyond...

DON’T MISS OUR WSL OPENER THIS SUNDAY!

Digital content

A stunning short promotional video encapsulates our new brand platform perfectly, and is available to watch across our website, app and social media channels.

Editorial content on our social channels will also undergo a stunning evolution, meaning those special milestones will now boast a special Manchester City Women feel.

From marking milestones to revealing the starting XI, our new brand platform will be at the forefront of your social media, website and app experience.

It also translates seamlessly onto our promotional content, including marketing material around ticket sales and offers.

A striking new visual element to bring all the important information to life that you need around securing your seat for Matchday!

Matchday

City’s matchday experience has been named the best in the WSL for two successive seasons, and now our brand platform evolution takes it to a new level.

Expect our LEDs and jumbo screen at the Joie Stadium to be revitalised by this new look and feel, while still crucially remaining inherently City in the process!

Elsewhere, the hugely popular big blue button returns for the new season with a fresh look, while our face painters and player flags will also now incorporate the striking colour palettes of the brand platform.

The first opportunity to see these new elements is this Sunday 6 September against Birmingham City.

We begin our defence of the WSL title at 14:30 (UK), with tickets for the clash still available to purchase by clicking here.

The Blues boasted a 100% record on home soil in the WSL last season and will be keen to get off to a similarly strong start this weekend.

Don’t miss out on a thrilling new era at City!