With Unimed and ‘anti-green clause’, São Paulo's shirt nears R$200m a year | OneFootball

São Paulo has secured a new sponsorship agreement for the back hem of its jersey. For a total of R$ 75 million, the Morumbi club has signed a five-year contract with Unimed Seguros, which would amount to about R$ 15 million per year.

Due to the amount involved and the fact that it extends beyond the current administration’s term, the deal still requires approval from the Board of Directors and the Deliberative Council.

For the uniform, the club reportedly requested the removal of the green details from the logo, which would now appear in red—a solution similar to what was adopted in previous deals with Prevent Sênior and Sportsbet.

The space on the jersey has been vacant since Blue Saúde left at the end of last year.

With the amounts to be paid by Unimed, Tricolor reaches a historic milestone in revenue generated from advertising on its kit. While previous earnings ranged from R$ 60 million to R$ 80 million, the figure now hits R$ 191.5 million. And that’s with some spots still available.

Sportswear – New Balance (R$ 50 million) Main sponsor – Superbet (R$ 95 million) Central chest – Elgin (R$ 7.5 million) Upper right chest – Ademicon (R$ 8.5 million) Shoulders – vacant Lower front hem – Moto da Gente (R$ 13.5 million) Sleeve – vacant Lower back hem – Unimed Seguros (R$ 15 million) Front of shorts – vacant Back of shorts – vacant Numbers – Konami (R$ 2 million)

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.