Ancelotti to watch São Paulo Carnival from CBF sponsor’s box | OneFootball

Carlo Ancelotti, coach of the Brazilian National Team, will have an immersion in popular culture this Saturday at the Sambódromo do Anhembi. Invited by Brahma, which belongs to Ambev, a commercial partner of the CBF (Brazilian Football Confederation), the coach is expected to attend the São Paulo Carnival parades and “experience the soul of the country up close before the World Cup.”

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The initiative aims to “Brazilianize” the European commander, combining the football environment with Brazil's biggest popular festival. During the festivities, the “Mister” will participate in a chat alongside idols like Júnior, Denílson, and Vampeta to discuss expectations for the World Cup.

According to the organization, the goal is to promote grassroots football: “We want Ancelotti to be one of us”, says Felipe Cerchiari, Brahma's marketing director.

The meeting also promises an iconic moment: singer Zeca Pagodinho will be the host for the coach at the venue. The toast between the two symbolizes, according to the organizers, Ancelotti's integration with national traditions.

Although the atmosphere is celebratory, Ancelotti's presence at the Carnival reinforces the strategy of bringing the National Team closer to the people. The expectation is that direct contact with Brazilian culture will serve as an emotional asset for his fieldwork.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.