Barcelona rule out the sale of ‘Barça Licensing and Merchandising’ after exceptional financial result | OneFootball

Earlier this month, Barcelona disclosed the financial results for the 2024/25 season, notably recording an operating profit of €2 million.

It was a great milestone for the club, who have been reeling with economic difficulties in recent years.

A key highlight of Barcelona’s financial result was the performance of the BLM (Barça Licensing & Merchandising) department, which recorded revenue of around €170 million.

Barcelona’s BLM is not up for sale

Following Barcelona’s financial disclosure, the club have emphatically dismissed any speculation of a sale of their lucrative BLM division, reports Mundo Deportivo.

Despite possessing Assembly approval to sell up to 49.9% of BLM – a lever sanctioned in 2022 – the board has made it clear the option is not even under consideration.

BLM, wholly owned by FC Barcelona since 2018, has become a cornerstone of the club’s financial strategy.

The success of BLM can be linked to exceptional shirt sales for Barcelona over the last 12 months. (Photo by Angel Martinez/Getty Images)

Barcelona, in fact, have set a figure of €200 million in the next fiscal year, constituting nearly 20% of the club’s revenue budget.

Club’s general director Manel del Rio has emphasised that exponential growth in BLM, especially in e-commerce, has transformed its market valuation, starting from just €60 million in 2018-19 to its current stature.

While the club is still open to finding a strategic partner for BLM, the urgency has waned, with Barcelona seeking “a partner” rather than merely an investor.

Despite closing the financial year with a €17 million loss due to extraordinary items, Barcelona’s second consecutive year of positive operating profits and the strong performance of BLM place the club on a stable path towards normal activity in the transfer market.