Corinthians unveil virtual tour with games and interactive CT experience | OneFootball

On Thursday (12th), Corinthians launched the Timão Virtual Tour, a platform that allows fans to explore the club's Training Center interactively, combining digital immersion and gamification.

The virtual tour adopts the "phygital" concept, integrating the physical and digital worlds. The in-person visit can be expanded through the virtual environment, while the online tour serves as a gateway to the physical experience. Soon, experiences at Parque São Jorge and Neo Química Arena will also be available on the platform.

Photo: Corinthians/Disclosure

Developed in partnership with Virtual Fans and Grupo UP – responsible for the Raízes Alvinegras and Casa do Povo tours – the project goes beyond mere visitation. Each interaction within the digital environment generates points, rankings, and rewards through challenges and missions that make navigation evolutionary and personalized. The accumulated points can be exchanged for digital advantages, exclusive content, and special activations, including discounts on physical or digital tours. Fan members start the experience with extra points.

“The virtual tour is born as a way to bring Corinthians even closer to its fans, regardless of where they are, democratizing access to the history and spaces that represent the club. It is an accessible project, designed so that any fan, anywhere in the world, can participate and feel part of this experience,” said Pedro Pugliese, director of Grupo UP, a partner of the club in the development of the project.

The Timão Virtual Tour emphasizes inclusion, with translation in Brazilian Sign Language (Libras) and 360° accessibility, allowing fans from anywhere in the world to participate. The platform is compatible with virtual reality (VR) glasses, while still offering a complete experience on conventional devices.

Access to the virtual tour costs R$ 9.50, with special conditions of R$ 7.60 for members of the Fiel Torcedor program. Interested parties can access the content through the website: www.timaotourvirtual.com.br.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.