Crefisa in talks over São Januário naming rights, here’s what’s happening | OneFootball

Crefisa is in negotiations to acquire the naming rights of São Januário. The information was released by the page Attention, Vascaínos! and confirmed by specialized vehicles. If the agreement progresses, Vasco could secure a significant new revenue with the sponsorship.

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Photo: Reproduction.

The possible agreement, however, is not related to the R$ 80 million loan recently signed between the club and the company. This financing followed the DIP model, aimed at organizations in judicial recovery, and was directed to the payment of salaries, suppliers, and taxes.

In the market, naming rights contracts already yield expressive figures. São Paulo, for example, receives R$ 30 million annually from Mondelēz to rename Morumbi as Morumbis, in an agreement valid until 2026.

President Pedrinho emphasized that the loan capture was part of the judicial recovery planning and that the club sought to delay the operation as much as possible to find the best proposal.

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Photo: Reproduction/Instagram.

If realized, the negotiation for the naming rights of São Januário could represent an important step in the search for new revenue sources for Vasco.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.