Kevin Thelwell ready to annoy Rangers fans even more with new appointment | OneFootball

Rangers data analysis now sits at the centre of a fresh storm as Kevin Thelwell pushes ahead with more analytics and prepares to bring in new recruit Jaymes Monte. Supporters already feel anger after they read how this trend has failed before on Ibrox Noise. Despite repeated warnings from fans, Thelwell continues to double down. Consequently, Rangers data analysis grows again even though the evidence suggests it delivers nothing on the pitch.

Supporters see another analyst instead of a football leader. Exhausted by a structure built on numbers rather than instinct, they have lost faith in the direction of the club. As highlighted on Ibrox Noise, this pattern of over-reliance on analytics has become a source of anger. Instead of producing clarity, it has created confusion. Consequently, many fans now believe Thelwell is building a wall of data between himself and accountability.

Although Monte has not yet arrived, his appointment already generates unrest. According to Ibrox Noise, the move represents another attempt to reinforce a failing system. In theory, more analysis should help Rangers improve. In reality, it has only made decision-making slower. Therefore, the supporters want presence, not more jargon. They want actions that inspire the squad rather than confuse it.

This latest step deepens the frustration. Fans believe Rangers ignore their concerns and repeat the same mistakes. For months, they have demanded football leadership, not another architect of metrics. Consequently, confidence continues to drain away. The longer Thelwell delays a cultural shift, the harder it becomes to repair the damage. Supporters want direction, clarity, and courage, not excuses dressed up as innovation.

Fans see another analyst while football voices shrink

Over time, the imbalance has become obvious. Analysts multiply while football voices fade. This growth of backroom staff may appear impressive, yet it achieves little. Supporters see a structure that looks clever but crumbles under pressure. When they read reports from The Scotsman, they fear the club has lost its identity. Moreover, they see slow play, poor cohesion, and a lack of purpose.

Monte will bring his models when he arrives, hoping to add value. However, the fans want football shaped by courage and intuition. They remember teams that fought for everything, not ones run by spreadsheets. Furthermore, they admire leaders who made bold calls without algorithms to guide them. That’s what Rangers once stood for, and that’s what they crave again.

Thelwell grows more unpopular with every data hire

Each new appointment deepens Thelwell’s unpopularity. Many believe he hides behind analysis rather than addressing real issues. Others argue he simply adds layers of complexity to mask poor judgement. Consequently, his credibility among supporters continues to collapse. When fans read follow-up coverage in The Scotsman, the frustration becomes even louder.

Supporters want Rangers to return to football sense and decisive leadership. They need strong voices who speak with conviction. Importantly, they also want transparency. Although Rangers.co.uk continues to issue statements promising progress, fans no longer believe them. Until the club proves results on the pitch, those words mean nothing.

Rangers need strength not another layer of analysis

For Rangers to move forward, the leadership must break away from its obsession with data. It should trust people who understand the emotional and tactical demands of Ibrox. Moreover, the club must rebuild belief by choosing clarity over complexity. The longer this analytical spiral continues, the more distance it creates between fans and board.

Thelwell still insists Monte will improve things, yet that claim feels hollow. Every new hire proves the opposite. Consequently, supporters grow angrier as results stagnate. They know this method has failed before, and they expect it to fail again. Until Thelwell listens, Rangers will remain stuck between theory and reality, drowning in data that offers no victory.