Portuguesa offer free tickets for clash with Ponte Preta | OneFootball

Portuguesa resumes the “Portuguesa For Everyone” project this Saturday (07), at 4pm, in a decisive match against Ponte Preta for the 2026 Paulistão. The match could secure Lusa’s early qualification for the quarterfinals, and the club is counting on the stands to push the team towards victory at Canindé.

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In total, 6,000 free tickets will be made available for members of the “Free”, “Lusa Onde For”, and “Amizade” plans. Members in the “Orgulho”, “Tradição”, and “Cruz de Avis” categories will receive an exclusive upgrade to the numbered seats section, reinforcing the strategy of valuing and building loyalty among Lusa fans.

The check-in period is already open and continues until 11:59pm this Thursday (05). The club emphasizes that facial recognition registration is mandatory to guarantee access to the stadium. This measure aims to speed up entry and ensure the safety of all spectators.

According to Marcello Ramalho, Lusa’s head of brand, the initiative seeks to reconnect the club with its popular roots. “A stadium pulsing with energy is worth more than empty stands. A strong brand is born from collective emotion: from the child going to the stadium for the first time, from the family returning to wear red and green, from the sponsor who sees real people. Free tickets are an investment in audience — and audience is the most valuable asset in modern sports,” he said.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.