São Paulo’s new sponsor: partner backed ousted rival president | OneFootball

The sponsorship contract between São Paulo and Magnum Bank will yield R$ 3.6 million annually for the space on the sleeves of training and game shirts, but there will also be additional variable revenue based on services offered by the bank.

The amount will be calculated based on percentages of some offered services, with others generating a fixed amount.

The club seems to estimate the total annual revenue at around R$ 10 million, based on what the portal ‘R7‘ published, although it treated the amount as guaranteed.

In almost all cases, the Tricolor will only be entitled to what its fans consume on the bank's platform, including transactions from personalized club credit and debit cards.

The only exception is the 1% commission that will be generated on sales the club originates for Magnum's digital platforms, “which connect sellers and buyers, allowing the commercialization of products and services.”

The contract does not specify how this volume will be calculated. There is also an item that provides an approximate amount (of R$ 2.90) to be paid to São Paulo's coffers for each issuance of a personalized credit card, which is treated as “Angel Fan” or “Saint Paul Fan.”

Here, however, there is a caveat that, for the revenue to be incorporated, São Paulo will need to offer some benefits to account holders, which have not yet been defined.

According to the portal ‘Arquibancada Tricolor’, the project vote, scheduled for this Monday (17), was postponed with the justification of “needing more time to analyze the contract clauses.” Despite the meticulousness, however, the agreement is expected to be approved with a wide margin.

THE CONTRACT

Almost two years after the space was left vacant, São Paulo will once again have a sponsor on the sleeve of its shirt. Through its Magnum Bank brand, Magnum Sociedade de Crédito Direto will occupy the property, both on game and training uniforms, as previously reported by AVANTE MEU TRICOLOR.

For this right, the brand will pay R$ 3.6 million to the Tricolor annually until December 2031. The amount will be paid in installments of R$ 300,000 monthly, which will be adjusted by the IPCA once a year.

Additionally, São Paulo has committed to making its best efforts to ensure that Magnum Bank credit card holders receive discounts when purchasing official shirts at SAO stores and have special actions at games hosted by São Paulo, in an initiative that seems similar to when Banco Inter was the team's master sponsor, between January 2017 and February 2021.

Later, between March 2023 and April 2024, the club had the SPFC Bank, in partnership with Logbank, a project that failed due to neglect, leading to a minimal client base: only three thousand in the last disclosed count.

Magnum Bank is part of the same group as the watch manufacturer Magnum, which this Thursday (13) launched a commemorative watch for the twenty-year anniversary of the Tricolor's world championship tri-title. Last year, the company negotiated a partnership with the club, but, as reported by AVANTE MEU TRICOLOR, a disagreement over values and a change in marketing strategies prevented the talks from progressing at that time.

Known for the watch factory that led the group, Magnum launched its financial institution in December 2021. Exactly two years after purchasing the SAF of São Bernardo, a team from ABC paulista that has been climbing ranks and fighting for access to the Brazilian Championship Series B.

Led by businessman Roberto Graziano, a fervent Guarani fan, Magnum was once a shirt sponsor for the Campinas (SP) club and took over the social administration of Bugre in 2014, but the partnership was dissolved the following year after the Deliberative Council blocked the purchase of the Brinco de Ouro stadium.

To remain in football, Magnum ended up taking over São Bernardo.

Graziano is also known for other connections in the football world. His name was mentioned in a São Paulo Civil Police investigation into corruption at rival Corinthians. According to a note from the State Public Security Secretariat, the 3rd DPPC (Department of Police for the Protection of Citizenship) identified the businessman as one of the major campaign financiers of Augusto Melo, the ousted president of the east zone team.

HOW MUCH DID THE LAST AGREEMENT PAY?

The last brand to be displayed on the shirt sleeve was Bitso, which did so between January 2022 and November 2023, in a contract that was terminated thirteen months early and paid R$ 12.5 million per year, almost four times more than the new agreement.

Two other properties on the game uniform remain vacant, although for less time: the shoulders, since Viva Sorte's departure in March, and the back hem, since the termination with Blue Saúde in September.

Currently, São Paulo annually collects approximately R$ 100 million from sponsorships on its shirt. A large part of this comes from Superbet, which in 2025 spent R$ 78 million on the club. The contract provides for an adjustment in 2026.

Tricolor Notes

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.