Sunderland ‘set for’ £130m boost as Brian Brobbey explains shirtless Newcastle United celebration | OneFootball

Football Insider reports that Sunderland are set to post record revenues following their Premier League return, with strong on-field form said to be translating into significant financial growth.

The report says the latest 2024-25 accounts show revenue rising from £38.2m to £40.3m during their promotion-winning season. Current top-flight income is expected to dwarf those sums, with the Black Cats on course to comfortably surpass their previous club-record £126m from the 2016-17 season.

Régis Le Bris’s side sit 11th after a dramatic 2-1 win over Newcastle United at St James’s Park. The report adds that holding that position could be worth more than £130m in prize money and broadcast revenue.

Such a rise would bolster Sunderland’s long-term sustainability and transfer capacity as recruitment evolves under sporting director Florent Ghisolfi. The Premier League’s financial model means even mid-table finishes bring substantial returns.

The mood was buoyant after the derby. Brian Brobbey’s late winner sparked viral scenes as he ripped off his shirt in front of the Newcastle supporters, then beat his chest.

“Not for that. I trained hard, yeah, I trained very hard,” he said. Speaking to ESPN.

“I have been to the gym a lot. Naturally, I was very happy. It’s a derby.”

“No, that doesn’t have to have anything to do with the Netherlands at all. I was just very happy.”

Source: Sunderland Echo