Vasco set to double main sponsorship deal after Betfair exit, find out more | OneFootball

Vasco da Gama is not expected to renew its master sponsorship contract with Betfair for the 2026 season. The partnership, established nearly two years ago, ends at the close of 2025 and, according to reports, the chances of a new agreement are currently considered slim.

According to information released by journalist Lucas Pedrosa on SBT Rio, the club is already in negotiations with another company and is working with the expectation of doubling the amount currently paid by Betfair.

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Photo: Reproduction/Vasco.

Strained relationship and new commercial phase

Internally, the assessment is that the relationship between Vasco and Betfair is not at its best, a factor that directly influences the decision to seek a new commercial partner. Although there is a clause that would allow the extension of the contract for another two years, this alternative is not seen as a priority by the club’s board.

In addition, the club believes it is experiencing a new institutional and market phase, which justifies the reassessment of the values practiced in the master sponsorship.

Nike boosts Vasco’s brand value

One of the main factors influencing the search for a more robust agreement is the arrival of Nike as the new supplier of sports equipment. The American company signed a seven-year contract with Vasco, replacing Kappa starting in 2026.

The partnership with one of the world’s largest sports brands is expected to significantly increase the club’s international visibility, strengthen Vasco’s brand positioning in the market, and raise the level of commercial negotiations, especially regarding the main uniform.

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Photo: Reproduction.

Betnacional off the radar

Behind the scenes, there was speculation that Betnacional — which belongs to the same group as Betfair in Brazil, Flutter Brazil — might take over the master sponsorship, repeating a move made at Cruzeiro. However, according to Jogada10, the chances of such a deal are low.

The understanding is that the context between Vasco and Betfair differs from the situation experienced by the club from Minas Gerais, making it unlikely that the partnership will continue indirectly within the same business group.

Search for a new sponsor in 2026

With the contract set to end at the close of the season, Vasco is expected to intensify its search for a new master sponsor for 2026 in the coming months. The board is working with the expectation of securing a more financially advantageous agreement, aligned with the club’s new sporting, institutional, and commercial phase.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.