When Youth Meets Chinese New Year: Juventus Presents “CNYouth” for 2025 | OneFootball

Red is traditionally associated with Chinese New Year, but Black and White defines who we are. This year, Juventus celebrates the evolving spirit of the Chinese New Year with an inspiring and thought-provoking campaign, "CNYouth".

The “CNYouth” campaign perfectly aligns with Juventus' brand positioning “We are youth. Since 1897”. By weaving tradition with youthful energy, the campaign underscores Juventus’ dedication to connecting with younger audiences worldwide and staying culturally relevant.

As part of the celebration, Juventus is also shining a light on women’s football with the sub-campaign, “Year of She.” Through this initiative, Juventus Women deliver an empowering message encouraging young girls to chase their football dreams, further solidifying the club’s long-standing commitment to advancing inclusivity and women’s sports.

The creation of this year’s campaign is a result of close collaboration between the China Digital and Marketing team and the Juventus Creator Lab team. A dynamic collection of CNY content has been released across Juventus China’s and global social channels, the campaign has already received widespread acclaim and enthusiastic feedback.

Juventus extends heartfelt wishes to fans and families who celebrate CNY: Happy Chinese New Year!