“Among Friends”: Watzke, Ricken and Cramer Open BVB Embassy in Cincinnati | OneFootball

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Tuesday marked the end of an era. In the match against Fluminense, the Evonik logo appeared on the BVB first-team's shirt for the 671st and final time in a competitive match. During the FIFA Club World Cup<\/a>, there will be a quick change. From now on, the logo of the new main sponsor, Vodafone<\/a>, will be featured on the BVB kits.<\/p>\n","title":"Teaser Text","multiValue":false,"value":"Tuesday marked the end of an era. In the match against Fluminense, the Evonik logo appeared on the BVB first-team's shirt for the 671st and final time in a competitive match. During the FIFA Club World Cup, there will be a quick change. From now on, the logo of the new main sponsor, Vodafone, will be featured on the BVB kits.","exportedType":"text/html"},"scheduledPush":{"multiLine":false,"dataType":"boolean","name":"scheduledPush","title":"Scheduled Push Notification?","multiValue":false,"value":false,"exportedType":"boolean"},"disableAdsOnNewsPage":{"multiLine":false,"dataType":"boolean","name":"disableAdsOnNewsPage","title":"Disable Ads on News Page","multiValue":false,"value":false,"exportedType":"boolean"},"text":{"multiLine":true,"dataType":"string","name":"text","html":"

From July 2006 to 2020, Evonik Industries AG, based in Essen, was the main sponsor of Borussia Dortmund. Initially \u2013 throughout the 2006/2007 season and on the first four matchdays of the 2007/2008 season \u2013 a stylised exclamation mark adorned the front of the shirts because the name of the company, which had emerged from the former Ruhrkohle AG, had not yet been finalised or announced.<\/p>\n

On 14 September 2007, the Black & Yellows took to the pitch for the first time with the Evonik logo on their shirts. In keeping with their status, they secured a 3-0 home win against Champions League participants Werder Bremen. The main sponsor had promised a shirt to each of the 50,500 season ticket holders at the time \u2013 and kept its word. From 2020, the Evonik logo was then \u201conly\u201d placed on the \u201ccup shirts\u201d ( worn in the DFB-Pokal and the UEFA Champions League); in the Bundesliga, it had been replaced by the 1&1 logo.<\/p>\n

<\/p>\n

\u201cAfter almost 20 years on the pitch, we are moving to the sidelines. Together with BVB, we have achieved everything there is to achieve in football: league titles, cup wins, two Champions League finals. Drama, emotions and a true love of the game: Wembley, Anfield and the Bernabeu. That is the stuff that real football dreams are made of. It has been a shared successful journey that has taken BVB from the bottom of the Bundesliga to the top of European football. We have turned Evonik, which was initially unknown, into a popular brand with enormous appeal in Germany and internationally: in the public eye, among football fans and, above all, in our markets around the world,\u201d write Evonik on their website. \u201cThe way Borussia Dortmund and Evonik have developed a partnership over 20 years based on mutual trust can undoubtedly be viewed as a model for successful sponsorship in sport,\u201d emphasises Borussia Dortmund\u2019s managing director Carsten Cramer.<\/p>\n

Starting on Saturday, in the match against Mamelodi Sundowns, Borussia Dortmund will wear the logo of their new main sponsor, Vodafone<\/a>, on their chests. Since Borussia Dortmund are the \u201caway team\u201d in this match, and their opponents from South Africa will be wearing their usual yellow kits, BVB will play in their all-white away kit \u2013 and therefore the Vodafone logo will be in red. Of course, the principle of the partnership announced at the launch still holds true: \u201cBlack belongs on yellow\u201d \u2013 a black Vodafone logo on the yellow home shirts.<\/p>\n

<\/p>\n

In the July issue of the member magazine BORUSSIA, Marcel de Groot, CEO of Vodafone Germany, emphasises: \u201cThis is not a compromise and was never a question for me. Yellow and red don\u2019t go together visually. But of course we want the new jerseys to look good! It\u2019s also a matter of respect for the fans and the club. The Vodafone logo is world-renowned. It makes no difference whether it\u2019s in red or black. If the shirt is ever a different colour than yellow (meaning the away and alternate shirts, editor\u2019s note), the logo can still be red on the jersey. I know very well from our partnership with Ajax how important it is to get the fans on board. Because the fans are what make a club.\u201d<\/p>\n

Boris Rupert<\/i><\/p>\n","title":"Text","multiValue":false,"value":"

From July 2006 to 2020, Evonik Industries AG, based in Essen, was the main sponsor of Borussia Dortmund. Initially \u2013 throughout the 2006/2007 season and on the first four matchdays of the 2007/2008 season \u2013 a stylised exclamation mark adorned the front of the shirts because the name of the company, which had emerged from the former Ruhrkohle AG, had not yet been finalised or announced.<\/p>\n

On 14 September 2007, the Black & Yellows took to the pitch for the first time with the Evonik logo on their shirts. In keeping with their status, they secured a 3-0 home win against Champions League participants Werder Bremen. The main sponsor had promised a shirt to each of the 50,500 season ticket holders at the time \u2013 and kept its word. From 2020, the Evonik logo was then \u201conly\u201d placed on the \u201ccup shirts\u201d ( worn in the DFB-Pokal and the UEFA Champions League); in the Bundesliga, it had been replaced by the 1&1 logo.<\/p>\n

<\/p>\n

\u201cAfter almost 20 years on the pitch, we are moving to the sidelines. Together with BVB, we have achieved everything there is to achieve in football: league titles, cup wins, two Champions League finals. Drama, emotions and a true love of the game: Wembley, Anfield and the Bernabeu. That is the stuff that real football dreams are made of. It has been a shared successful journey that has taken BVB from the bottom of the Bundesliga to the top of European football. We have turned Evonik, which was initially unknown, into a popular brand with enormous appeal in Germany and internationally: in the public eye, among football fans and, above all, in our markets around the world,\u201d write Evonik on their website. \u201cThe way Borussia Dortmund and Evonik have developed a partnership over 20 years based on mutual trust can undoubtedly be viewed as a model for successful sponsorship in sport,\u201d emphasises Borussia Dortmund\u2019s managing director Carsten Cramer.<\/p>\n

Starting on Saturday, in the match against Mamelodi Sundowns, Borussia Dortmund will wear the logo of their new main sponsor, Vodafone<\/a>, on their chests. Since Borussia Dortmund are the \u201caway team\u201d in this match, and their opponents from South Africa will be wearing their usual yellow kits, BVB will play in their all-white away kit \u2013 and therefore the Vodafone logo will be in red. Of course, the principle of the partnership announced at the launch still holds true: \u201cBlack belongs on yellow\u201d \u2013 a black Vodafone logo on the yellow home shirts.<\/p>\n

<\/p>\n

In the July issue of the member magazine BORUSSIA, Marcel de Groot, CEO of Vodafone Germany, emphasises: \u201cThis is not a compromise and was never a question for me. Yellow and red don\u2019t go together visually. But of course we want the new jerseys to look good! It\u2019s also a matter of respect for the fans and the club. The Vodafone logo is world-renowned. It makes no difference whether it\u2019s in red or black. If the shirt is ever a different colour than yellow (meaning the away and alternate shirts, editor\u2019s note), the logo can still be red on the jersey. I know very well from our partnership with Ajax how important it is to get the fans on board. Because the fans are what make a club.\u201d<\/p>\n

Boris Rupert<\/i><\/p>\n","exportedType":"text/html"},"id":"editable-3304a94386","prio":{"multiLine":false,"dataType":"boolean","name":"prio","title":"Prio (Clubplatform)","multiValue":false,"value":true,"exportedType":"boolean"},"headline":{"multiLine":false,"dataType":"string","name":"headline","title":"Headline","multiValue":false,"value":"Goodbye Evonik \u2013 Welcome Vodafone","exportedType":"text/plain"},"matchId":{"multiLine":false,"dataType":"string","name":"matchId","title":"match id","multiValue":false,"exportedType":"text/plain"},"data-layer":"{\"editable-3304a94386\":{\"@type\":\"/apps/bvbweb/components/newssliderelements/editable\",\"linkUrl\":\"https://www.bvb.de/de/en/news/news-overview/news.html/2025/6/18/Goodbye-Evonik-Welcome-Vodafone-1.html\"}}","author":{"multiLine":false,"dataType":"string","name":"author","title":"Author","multiValue":false,"exportedType":"text/plain"},"teaserType":"relatedContent","match":{"multiLine":true,"dataType":"content-fragment","name":"match","title":"Related Match","multiValue":false,"exportedType":"text/plain"},"externalId":{"multiLine":false,"dataType":"string","name":"externalId","title":"External ID (Clubplatform)","multiValue":false,"value":"2046125328","exportedType":"text/plain"},"displayOnHome":{"multiLine":false,"dataType":"boolean","name":"displayOnHome","title":"Display in news wall on homepage","multiValue":false,"value":true,"exportedType":"boolean"},"url":{"multiLine":false,"dataType":"string","name":"url","title":"Vanity URL (LEAVE EMPTY FOR AUTOMATIC VANITY URL. DO NOT EDIT EXISTING VALUES!)","multiValue":false,"value":"2025/6/18/Goodbye-Evonik-Welcome-Vodafone-1","exportedType":"text/plain"},"push":{"multiLine":false,"dataType":"boolean","name":"push","title":"Push (Clubplatform)","multiValue":false,"value":false,"exportedType":"boolean"},"tags":{"multiLine":false,"dataType":"string","name":"tags","title":"Tags","multiValue":true,"exportedType":"text/plain"},"scheduledPushTime":{"multiLine":false,"dataType":"calendar","name":"scheduledPushTime","title":"Scheduled Push Date and Time","multiValue":false,"exportedType":"calendar"},"mainCategory":{"multiLine":false,"dataType":"string","name":"mainCategory","title":"News Type","multiValue":true,"value":["bvbweb:news/category/other"],"exportedType":"text/plain"},"appExportSuccess":{"multiLine":false,"dataType":"boolean","name":"appExportSuccess","title":"App Export Successful (Clubplatform)","multiValue":false,"value":true,"exportedType":"boolean"},"temporaryAppImage":{"multiLine":false,"dataType":"string","name":"temporaryAppImage","title":"App Image","multiValue":true,"value":["/content/dam/bvbweb/en/news/2025/06/20/cwc-sponsorwechsel/18A-Trikot.jpg"],"exportedType":"text/plain"}}