Corinthians name Fatal Fans as new sponsor for club sports | OneFootball

Corinthians announced, on the afternoon of this Saturday (4), a new sponsor for the club’s multi-sport divisions. Fatal Fans, a digital content subscription platform, is joining Timão’s roster of partners in a deal valid through December 2027, with the possibility of renewal until the end of the 2028 season.

According to the club, this is the largest sponsorship agreement ever signed for Corinthians’ multi-sport divisions. According to Meu Timão, the deal provides for an investment of R$ 22 million over the term.

Photo: Disclosure/Corinthians

The funds from the partnership will be allocated to maintaining the men’s basketball team and strengthening investments in futsal and the men’s and women’s professional football departments.

In women’s football, the agreement provides for a specific brand activation format. Instead of traditional commercial actions, Fatal Fans will take part in expanding the institutional campaign #RespectTheGirls, an initiative aimed at combating violence against women and promoting gender equality.

In its social media post, Corinthians emphasized that the partnership goes beyond brand exposure and will also focus on institutional projects.

“Corinthians has a new sponsor. Fatal Fans arrives at Timão with the largest sponsorship agreement in the club’s history aimed at its multi-sport divisions. The partnership funds will be used to maintain the men’s basketball team, as well as reinforce investments in futsal and the men’s and women’s professional football departments. More than visibility, the partnership also carries purpose. In women’s football, brand exposure will make room for the expansion of the institutional campaign #RespectTheGirls, strengthening actions to combat violence against women and promote gender equality.”

In a statement released after the announcement, Fatal Fans said the partnership represents a new step in the company’s expansion strategy within national sports. The platform already sponsored clubs such as Vila Nova and Operário and is now expanding its presence alongside one of the country’s largest fan bases.

According to the company, the agreement includes commercial actions in men’s football, futsal, and basketball, in addition to specific initiatives for women’s football, respecting the characteristics of the sport and prioritizing awareness campaigns and the promotion of women.

Fatal Fans business director Kellerson Kurtz highlighted the importance of the partnership.

“Joining Corinthians is a very important step for Fatal Fans. We are talking about a club that is not only a sporting powerhouse, but also a cultural, social, and popular phenomenon. Our goal is to be part of this story with seriousness, contributing to sports that have enormous relevance for the club and its supporters.”

The executive also said the company intends to build a long-term relationship with the sports environment.

“Football has a unique ability to create a sense of belonging. When a brand enters this territory, it needs to understand that it is dealing with passion, history, and responsibility. Fatal Fans arrives at Corinthians with that awareness and with the commitment to build a partnership worthy of the club’s greatness.”

According to Fatal Fans, all activations will be developed jointly with Corinthians, respecting the characteristics of each sport. The company said the goal is to contribute to the sustainability of the sports projects covered and strengthen the relationship with athletes, supporters, and communities connected to the club.

Launched in January 2026, Fatal Fans is an exclusive content subscription platform aimed at content creators and digital influencers. According to figures released by the company, the service currently brings together more than 25,000 creators, around 300,000 registered fans, and more than 200,000 published pieces of content.

With the announcement, Corinthians expands its sponsor portfolio at a time of financial reorganization and strengthens fundraising for the club’s different sports divisions.

Fatal Fans full statement

“São Paulo, July 2026 — Fatal Fans announces its arrival at Sport Club Corinthians Paulista in a partnership that marks a new moment for the platform within Brazilian football. The agreement brings the brand closer to one of the country’s most popular sports institutions and expands its presence among clubs with major national reach.

The partnership covers different Corinthians sports fronts, with a presence in commercial properties of men’s football, futsal, and basketball. In women’s football, the project will follow a specific model focused on awareness campaigns, the promotion of women, and socially relevant issues, respecting the symbolic strength of the Brabas and the importance of the sport within the club.

For Fatal Fans, joining Corinthians represents a strategic advance in its relationship with sport. After beginning its journey in football with clubs such as Vila Nova and Operário, the platform now connects with a nationwide fan base, recognized for its intensity, popular identity, and active participation in the life of the club.

The partnership also reinforces Fatal Fans’ strategy of expanding its role in Brazilian sport. In recent years, the platform has strengthened its presence in different regions and divisions of national football, betting on sports sponsorship as a tool for connecting with communities, supporters, and projects that drive clubs’ economies on and off the field.

At Corinthians, Fatal Fans will now occupy a highly visible space in sports with strong growth and engagement potential. The proposal is to develop a presence built in dialogue with the sports environment, respecting the particularities of each front and contributing to the sustainability of important club projects.

All Fatal Fans activations at Corinthians will be developed within the formats defined between the parties, with a focus on the sports universe, valuing the sports covered, and building a positive relationship with athletes, supporters, and communities connected to Timão.

Fatal Fans is an exclusive content subscription platform that allows content creators and influencers to monetize photos, videos, and interactions directly with their fans. Launched in January 2026, the platform already brings together more than 25,000 creators, 300,000 fans, and 200,000 published pieces of content, standing out for integrating audience discovery, relationship-building, and monetization in a single environment, in addition to offering one of the lowest fees on the market for its partners.”

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.