Flamengo renews sponsor deal, but hides it on the kit | OneFootball

Banco Master case affects Flamengo’s third-biggest sponsor

Flamengo renewed its sponsorship deal with Banco de Brasília (BRB). However, the brand currently displayed on the shoulder blade area of the kit will be hidden on the players’ shirts. That is because a banking crisis is involving the sponsor.

Losses tied to Banco Master are causing the BRB name to be changed to make room for “Nação BRB Fla”. The new name thus refers to the digital bank created in partnership with Rubro-Negro itself.

Why renew with BRB?

In 2020, Banco de Brasília became the main sponsor of the Most Beloved. Since then, the partner has remained on Fla’s kit. However, the brand has been shrinking more and more.

The failed attempt by Banco de Brasília to buy the bank exposed fraud at Banco Master. As a result, the case dragged Rubro-Negro’s sponsor into the crisis as well, with estimated losses of R$ 12 billion.

What is the value of the renewed sponsorship?

The renewed deal between BRB and the Most Beloved is worth R$ 42 million through 2027. The previous amount, however, was R$ 25 million under the bank’s original name. Thus, the deal was the third most valuable on the red-and-black kit.

Adidas and Betano are Mengão’s biggest sponsors. That is because the sportswear brand pays R$ 70 million, while the betting company provides R$ 268.5 million to have their names displayed on the Sacred Jersey.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.