Flamengo sponsor slashes investments by millions

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Coluna do Fla

·12 février 2026

Flamengo sponsor slashes investments by millions

BRB reduced sponsorships by 60% in 2026

While Flamengo is experiencing a great financial moment, one situation is causing concern for the club’s coffers. The club’s sponsor, BRB, is facing internal problems and has cut its sponsorship investment by 60% for 2026. Therefore, the Most Beloved could be impacted.

Due to internal issues, BRB reduced its investment in various sponsorships from R$ 118.6 million in 2025 to R$ 50 million this year, according to what was published in the Official Gazette of the Government of the Federal District. However, the impacts that will be felt by Flamengo are still unknown.

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Flamengo receives R$ 25 million per year from BRB, but the contract ends in March this year. However, the bank and the club have a joint venture, Banco da Nação, which runs until 2029 and yields R$ 15 million per year for the Rubro-Negro. This agreement is linked to the shirt sponsorship, and if it is not renewed, the Banco da Nação deal will increase to R$ 25 million.

WHAT DOES BRB SAY ABOUT THE MATTER?

“BRB informs that it is conducting a technical and strategic evaluation of all its sponsorship contracts, including sports sponsorships, as part of the ongoing process of responsible resource management and alignment with the bank’s guidelines. Any decisions regarding the continuation, adjustments, or termination of contracts will be communicated in due course, always with transparency and respect for the partners involved,” the bank said in contact with GE. “With regard to the sponsorship of Clube de Regatas do Flamengo, BRB highlights that the contract remains in effect and is valid until March. Beyond that, BRB is studying mechanisms to strengthen and restructure the partnership that resulted in the creation of Nação BRB FLA, with the possibility of turning it into an independent company, aiming for greater efficiency, scale, and profitability,” it added.

HOW LONG HAS BRB BEEN WITH FLAMENGO?

BRB has sponsored Flamengo since 2020 and even occupied the master spot on the rubro-negra shirt. However, since 2024, with Mengão’s deal with betting companies for the prime area, the bank moved to the shoulder (omoplata) of the kit.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.