Atlético appoints Márcio Freire as SAF vice-president of business | OneFootball

Atlético announced the signing of Márcio Freire as the new Vice President of Business for the SAF. The executive will now lead strategic areas of the club, such as Commercial, Marketing, Galo Na Veia, and New Products, in another move aimed at strengthening management off the pitch.

According to the club, the professional’s arrival is directly tied to its long-term planning. “The initiative is part of the Galo 2030 strategic plan, led by CEO Pedro Daniel, who took office in January 2026 with the mission of establishing the Club as a leading force on and off the field,” Atlético said in an official statement.

Profile and résumé

Márcio Freire holds a degree in Economics from Ibmec and has specializations from renowned institutions such as Columbia Business School and Insper. Throughout his career, he has built a track record of more than 15 years in leadership positions in the areas of marketing, commercial strategy, and digital business at major global companies.

During his time at Meta, he spent eight years in leadership roles, including serving as Head of App Monetization Solutions for Latin and North America, in addition to participating in projects related to the company’s global sales area. The executive also gained experience at giants such as Google and GE. Before joining Atlético, he was at Itaú Unibanco, where he held the position of Superintendent of Retail Marketing.

What the CEO said

In an interview with the club’s official website, Atlético CEO Pedro Daniel highlighted the importance of the appointment for the institution’s future.

“Márcio’s arrival represents a decisive step in building the Atlético we envision for 2030. We need a business and marketing department worthy of our fans and our history. He brings the experience of someone who has already transformed businesses on a global scale and will now apply that knowledge to help Galo grow sustainably”, he said.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.