Bayern shirt sales up 400% in Colombia since Luiz Díaz signed last summer | OneFootball

Bayern Munich have seen a staggering 400% increase in shirt orders from Colombia since the transfer of Luis Díaz.

Furthermore, according to Abendzeitung, visitor numbers to the club's online shop in the South American country has risen by 200%.

These sharp spikes in popularity puts Díaz among the top five Bayern players globally in terms of shirt sales this season.

Colombia is currently FC Bayern's fastest-growing market and the club is leveraging this enormous marketing potential with the winger.

Diaz is now being presented as a brand ambassador, particularly on the club's Spanish speaking channels.