Brazilian giant in talks with adult content platform for R$17m | OneFootball

Corinthians is in advanced talks with Fatal Fans, an adult content subscription platform, for a new sponsorship deal.

The partnership would involve four different sports within the club and could be made official in the next few hours.

The company, which already has a history of sponsoring Brazilian football clubs such as Vila Nova and Operário, also intends to use its visibility with Timão to encourage the creation of non-adult content on its platform.

Details of the deal

The contract under negotiation is expected to last one year and is estimated to be worth R$ 17 million. The partnership would cover men’s football, women’s football, futsal, and basketball, but with specific exposure formats for each team.

In men’s football, the company’s brand will appear on the players’ shorts. For the basketball team, the logo will be placed on the back of the jersey, while in futsal, the exposure will be on the lower hem of the uniform.

An important exception was made for women’s football. The team’s kit will not display the Fatal Fans logo.

Instead, the space will be used to promote messages supporting women’s causes.

To avoid friction and align the strategy, the club’s board held prior meetings with squad leaders, club departments, and relevant groups, who showed understanding of the situation.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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