Deal progresses with Leapmotor, Palmeiras close to landing new sponsor | OneFootball

Leapmotor, a Chinese electric vehicle company, has shown interest in sponsoring Palmeiras after Fictor's departure, as reported by NOSSO PALESTRA last Wednesday (11).

Negotiations Progress

NP has learned that negotiations have progressed in recent days with the car brand, and Verdão is close to securing a new partner for the coming years. The parties are treating the discussions with great optimism.

According to NP, discussions between Palmeiras and Leapmotor also involved Eduardo Silva, the former marketing superintendent who was dismissed from the club last Friday (13).

Palmeiras' Visibility and Rival Competition

Leapmotor, which recently entered the Brazilian market, is betting on the significant visibility provided by Verdão due to recent achievements in all categories to boost demand and sales of vehicles in the country.

Moreover, with BYD entering football by sponsoring Corinthians and aiming for the naming rights of Morumbi, Leapmotor sees the need to enter this market to compete and secure its place in this rapidly growing sector in Brazil.

Presence in Football

Recently, the company entered South American football by sponsoring Universidad Católica in Chile, months after starting operations in the country, and seeks to replicate this with Verdão.

About Leapmotor

Founded in 2015, Leapmotor is a company focused on intelligent electrified vehicles based on technology. The founder, Mr. Zhu Jiangming, is an electrical engineer with over 30 years of technical experience. Leapmotor is headquartered in Hangzhou, Zhejiang Province, China, and its business scope includes intelligent design of electrified vehicles, research and development, manufacturing, intelligent driving, electric motor control, battery system development, as well as vehicle network solutions based on cloud computing.

In Brazil, the company was officially launched in November 2025 and is a member of Stellantis, an automotive group that includes brands such as Fiat, Jeep, Ram, Citroën, and Peugeot.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.