Former RB Leipzig executive named AS Monaco revenue and marketing chief | OneFootball

Matthias Reichwald has started as AS Monaco’s director of revenue and marketing, taking up the role on Wednesday one July.

The club said in a statement that he reports to chief executive Thiago Scuro and will oversee commercial, digital and marketing operations, with a brief to grow revenues and brand appeal.

Reichwald spent nine seasons as chief commercial officer at RB Leipzig from 2017 to 2026, during which the Bundesliga side took part in several Champions League campaigns.

His brief at Monaco spans sponsorships, partnerships, hospitality and the stadium offer.

He began his career at Puma, then served as Germany managing director for Swiss sportswear brand Odlo, followed by a spell at Danish company ECCO Shoes.

At Leipzig he led the club’s commercial platform across partnerships, ticketing, marketing, merchandising and the digital customer experience.

The appointment comes days after Monaco confirmed the signing of Portuguese left-back Flavio Nazinho from Cercle Bruges on a four-year deal, and just before the announcement of head coach Filipe Luis’s arrival.

Source: Nice-Matin