Manchester City announce collaboration with American streaming giants | OneFootball

A statement issued by Manchester City on Thursday has confirmed a brand new collaboration between the club and a US streaming giant.

The Premier League giants have continued to expand their commercial portfolio across global markets, with this latest move signalling further investment in the North American region.

Over recent years, City have made clear their ambition to deepen connections with supporters in the US, both through pre-season tours and strategic partnerships. The club’s popularity across the Atlantic has soared in tandem with its on-field success under Pep Guardiola, and this latest collaboration represents another milestone in City’s growing footprint.

In addition to competitive exploits in Europe and the Premier League, City have also worked to strengthen their entertainment and media profile through City Studios – the in-house creative division responsible for documentaries, digital content, and collaborations with brands.

The establishment of City Studios NYC in recent times was a further clear indication of the club’s intent to produce tailored content for US audiences – a move now reinforced by this new streaming partnership.

As confirmed in a wider statement from the club this week, Manchester City have announced a US media collaboration with streaming service, Paramount+.

The statement from the Etihad Stadium explains, “The agreement will see Paramount+ branding and content visible across the Club’s official digital and social media channels in the US throughout the Club’s 2025/26 UEFA Champions League campaign.

“The new collaboration marks another significant step for Manchester City’s growth within the US market.”

The statement continued, “For over a decade, the Club has invested in building and sustaining its presence across the US and offering new opportunities for fans to connect with the Club through in-market activations, preseason tours and most recently the creation of City Studios NYC – a dedicated production hub creating US-specific content.

“Fans will be able to see Paramount+ branding and content across the Club’s official social media channels in the US from today.”

This partnership follows City’s continued trend of securing high-profile sponsorships, complementing deals with global brands across fashion, technology, and entertainment.

For Paramount+, the collaboration offers an opportunity to align with one of world football’s most dominant forces, particularly as Manchester City look to compete once again for UEFA Champions League glory after a rare downturn in standards last season.

Given Manchester City’s ever-growing presence in American sports culture – including sold-out pre-season fixtures and the expansion of fan clubs across major US cities – this partnership could pave the way for future content projects and further brand integrations.

With Pep Guardiola’s team competing on multiple fronts and continuing to attract global attention, Manchester City’s alliance with Paramount+ reinforces both their sporting and commercial momentum heading deeper into the ongoing 2025/26 season.