Napoli launch the "Admin line": first official shop on TikTok | OneFootball

SSC Napoli presents the Admin Line, a new collection designed to engage with the younger fan base and celebrate the spirit that animates the club's digital community every day.

Napoli introduces the “Admin Line”: the first official shop on TikTok

With nearly 7 million followers on TikTok, SSC Napoli's official page is one of the most followed and active in the international football scene.

SSC Napoli will be the first club in Italy to open an official shop on TikTok and the first in the world to launch a clothing line available exclusively on the platform. The Admin Line is created to translate into products the light, ironic, and immediate style that characterizes the profile's content, intentionally separating from the institutional line.

The project draws inspiration from the mood of the club's TikTok page: a youthful language capable of playing with trends, memes, and viral discussions that populate the contemporary fan's imagination, with the aim of making the community smile, sharing irony, and experiencing the Neapolitan spirit with lightness.

To best represent this identity, SSC Napoli has chosen goalkeeper Mathias Ferrante, born in 2006 and a full expression of Gen Z, as the testimonial, embodying the innovative spirit and target audience the Admin Line addresses.

The collection will consist of drops available for a defined period within the TikTok shop. Each release will be a small event, designed to engage the community and celebrate the creativity of the fans who daily fuel the club's digital identity.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.