Real Sociedad launch Joma era with new home shirt | OneFootball

Real Sociedad have unveiled their Joma-designed home shirt for 2026/27, as the Spanish brand replaces Macron across the club’s kits. The launch comes ahead of LaLiga and Europa League campaigns under Matarazzo.

The club said in a statement that the alliance is innovative and ambitious, rooted in values shared over many years. The launch carries the motto “Fuimos, somos y seremos”.

The shirt is on sale now in the Elkano Street shop and online. It will be available in the Anoeta shop from tomorrow.

Joma’s white and blue design focuses on the essence and elegance of La Real’s traditional vertical stripes. The first strip the players will wear is described as an elegant take on the club’s DNA, reinterpreted with a contemporary design.

A nod to the colours sits inside the collar with the inscription “¡Adelante, blanco y azul!”, a line from the club anthem. The crest is made from satin silicone for texture and relief, and the Joma logo completes a harmonious, refined look.

Source: AS