Ryan Reynolds’ Wrexham post record turnover as losses rise amid global boom | OneFootball

Wrexham have posted a record £33.3m turnover for 2024/25 under Ryan Reynolds and Rob McElhenney, alongside operating losses of £14.8m. According to the Daily Star, the figure is understood to be a record for a League One club without parachute payments.

Around 57 per cent of revenue now comes from overseas, with North America the main driver.

Losses were linked to the cost of securing automatic promotion to the Championship after Phil Parkinson’s side finished second in the third tier last season. The wage bill rose 74 per cent to £19.9m, with bonuses and higher salaries highlighted as key factors. Directors outlined a strategy built on targeted squad investment, high quality operations and a strong academy pathway.

Commercial income has surged, with sponsorship up 31 per cent to £17.3m. Welcome to Wrexham does not generate direct club income, but it provides a powerful international marketing platform for partners, brand engagement and long-term growth. Companies owned by the co-chairs received payments for sponsorship commissions and consultancy, including £2.6m to Reynolds’ Maximum Effort and just under £1.4m to McElhenney’s More Better.

Wrexham were required to pay £3.8m after UK currency broker Argentex entered insolvency last summer. The funds are frozen, though the club remain confident of recovering a significant sum through the administrators. A £27.5m debt was repaid following new investment from Apollo Sports Capital in December, strengthening the financial position.

At the Racecourse Ground, the 7,500-seat Kop Stand is costed at £69.3m, with more than £17m supported by Welsh Government grants. Subject to approval, capacity would rise to just over 18,000, creating further matchday and non-matchday opportunities. Wrexham sit seventh in the Championship on 63 points, level with sixth-placed Southampton, and are chasing a fourth straight promotion to reach the Premier League.

Source: Wales Online