Sagrada Família Saúde confirms Corinthians Máster deal at Memorial | OneFootball

Central do Timão followed, last Thursday (9), the event held at the Memorial at Parque São Jorge that marked a new chapter in the relationship between Corinthians Máster and Sagrada Família Saúde. The occasion brought together former players, business partners, and club representatives for the official announcement of the health operator’s main sponsorship of the team of black-and-white idols.

The initiative goes beyond brand exposure on the shirt. Sagrada Família Saúde now becomes an institutional partner of Corinthians’ Master team, providing financial support, marketing actions, and medical-hospital assistance to the former athletes who are part of the squad.

Photo: Central do Timão

During the event, “Master Sagrada” was also introduced, the operator’s new product aimed at people over 44 years old. The proposal is to establish a direct connection with the identity of Corinthians Máster and combine health care with an audience that maintains a strong emotional bond with the club’s history.

“We have a special product for seniors, and that’s where the idea came from to create a product called Master. At the same time, we decided to become the official sponsors of Corinthians’ Master team, and all the ideas came together: Master Corinthians, Master Sagrada, sponsorship on the Corinthians Master shirt, and a product for Corinthians fans, which is Master Sagrada.Today, we launched this product with several campaigns that will greatly benefit this wonderful Faithful Supporters group, which I’m proud to be part of, this band of crazies,” said Luís Rogério Franco, director of Sagrada Família Saúde.

The operator, which has six hospitals of its own, including two units in the East Zone of São Paulo, in the Vila Formosa region, is banking on the strength of the Corinthians brand as a communication bridge to this specific audience. The product’s initial launch is aimed at the sales channel and brokers, who are responsible for bringing the plan to the end consumer.

As a promotional strategy, the campaign provides for the delivery of an official Corinthians Master shirt to customers who purchase the plan, as well as incentives for brokers, who will also receive the uniform with each target reached.

The event also featured the presence of club idols such as Zé Maria, Ataliba, Dinei, Guina, Ailton, and Nilson, who honored the initiative and strengthened the link between past and present in the building of new commercial fronts.

The action signals a movement to enhance the value of Corinthians Máster as a market asset and positions Sagrada Família Saúde in a specific niche by linking its brand to longevity, care, and identity with the black-and-white supporters.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.