Sunderland launch Elvis-inspired pink away shirt as fans queue early | OneFootball

Sunderland launched their 2026-27 away shirt on Friday morning, prompting early queues as it went on sale online and in club stores from eight am. According to Sunderland Echo, supporters moved quickly to buy the new strip.

The hummel design begins a multi-year collaboration with the Elvis Presley estate. It nods to the club’s matchday anthem, "Can’t Help Falling in Love", with lyrics printed on the inside neck tape.

Predominantly pink with black across the shoulders, the shirt pays homage to a suit Presley wore in the early years of his career. Fans queued at Black Cat House and The Bridges to secure the launch stock.

The away kit is priced at £70 for adults and £55 for juniors. The home and third kits will follow later this summer, priced at £65 for adults and £50 for juniors.

A wider Elvis-themed range also went on sale on Friday, including an anthem jacket, pre-match T-shirt, quarter-zip training top, military jacket, Graceland T-shirt and hoodie, Love Elvis T-shirt and hoodie, plus accessories.

Source: Sunderland Echo