Sunderland outline £200m turnover as owners plan significant investment after Premier League return | OneFootball

Sunderland executives told fan groups the club now generates £200m in turnover with a global reach, with owners preparing a significant summer investment in infrastructure. The announcement followed a seventh-place finish under Regis Le Bris and Europa League qualification.

According to Sunderland Echo, the mid-May Supporters’ Collective meeting was attended by interim CEO Tom Burwell, director of football Florent Ghisolfi, and staff members Paul Kingsmore, Georgi Rusev, Steve Wood, Emily Jewitt and Chris Waters.

Recent organisational changes were presented as strategic rather than reactive, with planning centred on what a successful Sunderland looks like in the Premier League. Plans set out include prudent scaling of football and business operations this summer while maintaining strong ties to the local community. Turnover growth was contrasted with a previous £44m focused within a 30-mile radius.

The owners, working with Delaware, outlined a significant investment programme covering refitted hospitality boxes, refurbishment of 30-year-old areas and wider fan-experience upgrades. Safe standing will be expanded, stadium entrances given added wow factor, and the academy will receive major investment. LED upgrades will improve revenues and the overall supporter experience.

Fan groups present included the Branch Liaison Council, Red and White Army, the Senior Supporters Association and individual supporters. The ownership group, including Kyril Louis-Dreyfus and Juan Sartori, will lead the programme.

Source: Sunderland Echo