Sunderland will have shirt sponsor despite blank home kit launch | OneFootball

Sunderland will not play the season without a main shirt sponsor despite unveiling a sponsorless Hummel home kit.

The strip was launched on Tuesday without front-of-shirt branding, prompting speculation among supporters. Sunderland Echo understands that a new commercial partner will be announced in due course.

The club had already signalled during the away kit launch that fans buying shirts before the reveal would be able to add the sponsor later. Details of how that process will work are set to follow once the deal is unveiled.

The decision to present the kits without branding appears to reflect timing rather than a deliberate move to go without a sponsor. The announcement date remains unclear and the company involved has not yet been identified.

The agreement comes ahead of a significant campaign, with Sunderland competing in the Premier League and Europa League. Growing commercial income remains a key strand of the club’s plans as Florent Ghisolfi and Régis Le Bris prepare the squad for the demands of European football.

Source: Sunderland Echo