Uber seals naming rights deal, changes Brazilian club's NAME 🤯 | OneFootball

Uber has signed a naming rights deal and changed the NAME of a Brazilian club.

The ride-hailing company is the new partner of Uberlândia — a team from Minas Gerais that will compete in Brazil’s Série D.

With the deal, officially announced this Thursday (2), the club’s name changes from Uberlândia E.C. to UberLÂNDIA E.C.

The deal between the almost namesakes sparked reactions on social media. Uber itself joined in on the joke with a “before/after”:

See more reactions below and comment on this curious naming rights deal:

Featured photo: Hugo Matos/Uberlândia/UEC_Oficial

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.