Champions League trophy to go on show in São Paulo | OneFootball

The official UEFA Champions League trophy is in Brazil. The trophy arrived in São Paulo and will be on display to the public at a free exhibition on April 11 and 12. The piece was brought to the country by Heineken, one of the tournament’s sponsors.

The event is taking place at Pacaembu Stadium, located at Praça Charles Miller, in the central area of São Paulo. During the period, visitors will be able to see the trophy up close and access an installation featuring official items related to the history of the UEFA Champions League.

Photo: Disclosure/Nicolas Calligaro

The exhibition is part of a global Heineken sponsorship campaign linked to European football. According to the company, the initiative aims to bring Brazilian fans closer to the tournament through in-person experiences.

“More than just an exhibition, we want to create an experience that brings the public closer to the UEFA Champions League in a tangible way. The trophy is one of the greatest symbols in world football, and bringing it closer to the fans is a way of reinforcing this space of connection, where the sport takes on even greater meaning when experienced together,” said Guilherme Bailão, Sponsorship and Brand Experiences Director at Heineken Group Brazil.

Admission is free and visitors can enter the stadium directly, subject to venue capacity.

The 2025/26 Champions League is in the quarterfinal stage, with the first-leg matches played this week and the return legs scheduled for next week. Eight clubs remain in contention for the European title: Real Madrid, Bayern Munich, Paris Saint-Germain, Liverpool, Barcelona, Atlético de Madrid, Arsenal, and Sporting.

The final is scheduled for May 30 in Budapest.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.