Corinthians advance Fatal Fans talks, record package and social campaigns for women’s team | OneFootball

Corinthians have advanced talks on a 12-month Fatal Fans sponsorship worth more than R$ 17 million. According to Meu Timao, final board discussions remain, and the women’s team would carry social campaigns instead of the sponsor’s logo.

The split is R$ 6 million for the men’s team, R$ 5 million for the women’s, R$ 4 million for basketball and R$ 2 million for futsal. Valued at four to five times market rates, it would deliver over R$ 10 million to those sports this season, a record from one agreement.

Club departments gave favourable opinions, while compliance warned of reputational risks depending on execution. The club consulted women’s football media, supporter groups, director Iris Sesso and squad leaders, who backed the plan. Existing partners were briefed and no negative feedback emerged.

Fatal Fans is a subscription content platform seeking to promote non‑adult material. It is in the same group as Fatal Models, which previously advertised at Neo Química Arena. Usage is limited to men’s kits, with the women’s shirts carrying campaigns on STI prevention and against harassment, discrimination and domestic violence.

No athlete can be directly tied to the platform and any eroticised link to the club is barred. Kit visibility may be adjusted or removed if competition rules demand. The club has final approval on all advertising, which must avoid explicit language. Over 60% would be paid in the first 90 days, youth teams cannot carry the brand and a revised visual identity has been approved.

Source: Meu Timao