Fifa unveils official brand for 2027 Women's World Cup, hosted by Brazil | OneFootball

This Sunday, FIFA held an event in Copacabana, Rio de Janeiro, marking the official launch of the journey towards the 2027 Women’s World Cup, which will have Brazil as the host country and will be the first ever held in South America. During the ceremony, the organization unveiled the official tournament brand, as well as an exclusive sound identity inspired by the richness and vibrant sounds of Brazil.

FIFA President Gianni Infantino highlighted Brazil’s passion for football and the excitement of hosting a historic event.

“The country is fully committed to turning this moment into a turning point for women’s football,” he stated. “The official brand reflects the vision we share with our hosts: a joyful, impactful, and truly Brazilian Women’s World Cup!” he declared.

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The Emblem and the Slogan: Brazilian Identity

The tournament emblem is a design that unites the Brazilian flag and the geometry of a football pitch. It is formed by the combination of the letters “W” (for “women” and “world”) and “M” (for “mulheres” and “mundo”). The graphic, in addition to symbolizing movement and excellence, pays a subtle tribute to the Brazilian flag. The slogan “GO EPIC” invites fans around the world to take part in a memorable journey.

“Football is about love, and Brazil loves football. Our country is ready to embrace women’s football with pride, emotion, and conviction. This tournament will create unforgettable stories and new heroines, inspiring girls and boys, women and men, and making our love for the sport grow even more,” said Marta.

Brazilian Sound Identity

The competition’s sound identity is inspired by Brazilian rhythms, with percussion reminiscent of samba and Afro-Brazilian heritage. This soundtrack seeks to bring the tournament to life, connecting the audience to the essence of the host country.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.