Flamengo launch Outubro Rosa with awareness night at Maracanã | OneFootball

Actions on and off the field unite sport, health, and solidarity in the fight against breast and cervical cancer

On this Thursday (02), Flamengo is launching an awareness campaign during the game against Cruzeiro, for the 26th round of the Brasileirão. The club and its partners are mobilizing actions on and off the field to emphasize the importance of prevention against breast and cervical cancer.

Thus, Maracanã becomes a stage for sport, health, and solidarity. The initiative promotes the meeting between fans and social actions focused on self-care. The 'Hair, Love and Passion' campaign, for example, takes place in the North Lower sector, in partnership with the Léo Lopes da Gávea Space.

In short, the proposal encourages the donation of hair strands for the manufacture of wigs for patients undergoing oncological treatment.

In addition, the action has the support of Hapvida and Solutions, expanding the reach of the campaign. Each donation must be at least 20 centimeters long. The simple gesture reinforces the self-esteem of women and children in vulnerable situations.

HOW DOES FLAMENGO BRING THE CAMPAIGN TO THE FIELD?

Flamengo takes to the field with an adapted uniform, including the pink ribbon in the Betano and Hapvida logos. The captain will wear an armband with the phrase 'Health Nation', symbolizing engagement with the cause. Meanwhile, the big screen will display testimonials from patients who have overcome cancer.

FlamengoTV also participates in the action. Before the match, a specialist doctor will be interviewed live to clarify doubts about prevention and early diagnosis. In other words, the club turns the game into an information channel for thousands of fans.

In the surroundings of the stadium, the Laço Rosa Foundation parks a mammogram truck at gate 9, with support from Betano. The vehicle will offer free exams for women over 40 who have not had a mammogram in the last year. Scheduling must take place in advance through the website mamografiasalva.com.br.

WHO CAN PARTICIPATE IN THE HEALTH ACTIONS AT THE STADIUM?

Women under 40 can also take the exam, as long as they have a clinical indication. Nurses will be on site to guide self-examination and preventive care.

The action is part of the campaign 'The Ribbon that unites us is self-care', which plans 3,000 exams in various cities. In addition to the guidelines, a video with Adriane Galisteu will be shown during the event, encouraging the female audience to take the exam.

The truck will remain at Maracanã until October 4. In this way, the club extends the reach of prevention beyond the 90 minutes of the game.

Another special moment will involve patients from the D'Or Network. The group will participate in the warm-up alongside professionals from the institution, bringing a support banner to the campaign to the field. FlamengoTV will record the victory lap, reinforcing the message of hope and overcoming.

The Maracanã will be lit up in pink before the match. The lighting visually highlights the Pink October campaign and attracts the attention of those inside or outside the stadium. The symbolic gesture reinforces the commitment to the cause.

The Social Responsibility department of Flamengo leads the action. Focusing on education, health, inclusion, and sustainability, the club transforms football into a tool for social impact. The campaign reinforces that simple attitudes can save lives.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.