Coluna do Fla
·29 agosto 2025
Flamengo lead YouTube for subscribers and views, see top 10

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Yahoo sportsColuna do Fla
·29 agosto 2025
Brazilian clubs have been investing in their own TV channels to engage fans and increase revenues by showcasing sponsors. However, no team surpasses Flamengo in this regard, as it leads in subscriptions and views on YouTube.
Therefore, Corinthians, Palmeiras, São Paulo, and Santos lag behind Flamengo on YouTube. The success of these platforms consolidates them as a new source of income. Revenue comes from YouTube monetization, sponsorships, and the sale of naming rights, which complement the contracts with the master sponsors, thereby increasing the total value of the deals.
By surpassing 1 billion views, the Rubro-Negro has reached the same level as the YouTube channels of European clubs such as Barcelona (ESP), Liverpool (ENG), Real Madrid (ESP), Manchester United (ENG). Also included are Bayern Munich (GER), Manchester City (ENG), Tottenham (ENG), Chelsea (ENG), Arsenal (ENG), Juventus (ENG), and Paris Saint-Germain (FRA).
The official channel of Flamengo was born in 2006, at the time called "TV Fla". Since then, however, it changed to Fla TV until it reached its current name. Thus, the work is diverse, with interviews, broadcasts, humor, and journalism. However, it is also worth noting that it is not a product exclusive to football, as it covers other sports.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.