Juventus and adidas: together until 2037 | OneFootball

Juventus and adidas have officially renewed their partnership, extending the collaboration that began in the 2015/2016 season for an additional ten years following the expiration of the previous agreement.

This renewal is the result of a strong synergy between the two companies which aims to reach even bigger objectives in the future, with a constant commitment to innovation and the pursuit of excellence. It represents a strategic step for both enterprises, enabling them to continue envisioning new collaborations and exploring new horizons together.

This extension further strengthens the decade-long bond between the two companies and demonstrates the significant investment that Juventus dedicates to valuing long-term partnerships, based on common projects and the desire to grow together towards challenging goals.

"This renewal fills us with pride and testifies to the synergy between these two great companies.” comments Maurizio Scanavino, Juventus Chief Executive Officer "Together, we have not only played on football fields around the world, but we have also embarked on innovative collaborations that have extended our boundaries to the world of fashion, music, and design. Together, we will continue to develop products, create unique experiences, ambitious projects, and contaminations that speak the language of new generations, with the aim of bringing fans even closer to the Club, making it an integral part of their daily lives, their passions, their identity."

"We’re delighted to extend our partnership with the most decorated club in Italian football for a further 10 years.” commented Sam Handy – General Manager of adidas Football “Since the club joined adidas in 2015, we’ve enjoyed some incredible moments together; moments which have seen the club dominate on-pitch and collect 28 trophies across the men’s and women’s teams. We look forward to continuing to provide players with cutting-edge sportswear technology and fans with more iconic jerseys and lifestyle apparel until 2037.”

Juventus and adidas extend their technical partnership until 30 June 2037