Laporta meets Spotify executive during Barcelona vs Newcastle at St James’ Park | OneFootball

Spotify has been the most notable sponsor of FC Barcelona over the past four years, but with the current contract set to expire at the end of this season, questions naturally arose about the future of their partnership. However, all signs now point to a continuation rather than a separation.

According to SPORT, representatives from both parties met yesterday during the UCL clash between Barcelona and Newcastle United at St James’ Park to discuss the future of their collaboration. The meeting brought together Barça president Joan Laporta, Spotify’s Chief Marketing Officer Marc Hazan, and intermediary Darren Dein.

Despite the contract entering its final year, Spotify had already communicated to Barça, before the July 1 deadline, that it intends to remain as the club’s main shirt sponsor for another four seasons. Yesterday’s talks were therefore focused on negotiating terms and reinforcing the commitment on both sides.

Since the partnership began, Spotify has been contributing €57.5 million annually for its presence on the men’s and women’s first-team shirts, plus an additional €5 million for the training apparel. Although the training gear contract formally expired on June 30, the brand has continued to appear while details are ironed out.

Looking ahead, a renewal clause signed in 2022 already outlines improved terms: starting from the 2026/27 season, Spotify would pay €65 million per year for the shirt front. For training apparel, the agreement allows for further expansion, with €10 million earmarked for the front, €5 million for the back, or €15 million in total if both slots are covered.

The Newcastle meeting served less as a high-stakes negotiation and more as a reaffirmation of a strong working relationship. For Barça, securing Spotify’s continued support would provide financial stability and clarity for long-term planning. For Spotify, the association guarantees unmatched global visibility and a powerful platform for its marketing campaigns.

While final details remain to be settled, the intention on both sides is clear: Barça and Spotify want to move forward together, with a strengthened and mutually beneficial agreement.