Liverpool Announce New Club Membership Scheme – ‘All Red’ | OneFootball

Liverpool Football Club Enhances Fan Experience with New Membership Scheme

Liverpool Football Club, renowned for its vibrant community and loyal fan base, has announced the launch of its latest initiative, ‘All Red’, a revamped membership scheme designed to make every fan feel like an integral part of the club. This new membership experience promises to bridge the gap between fans worldwide and the matchday excitement at Anfield.

Benefits and Pricing of New Membership

At the heart of the All Red initiative is an enriched array of benefits tailored to enhance the fan experience. Adult supporters can join the All Red Full membership, priced at £42.99, which offers priority access to match tickets and full access to All Red Video, previously known as LFCTV GO. This service provides an on-demand platform where fans can catch every moment of the action whenever they choose. Additionally, members enjoy a 10% discount at LFC Retail and exclusive access to experiences that money can’t buy.

Photo: IMAGO

For younger fans, the All Red Junior membership has been streamlined to consolidate four previous offerings into a single, more accessible package. Priced at £20.99, it includes welcome gifts specifically chosen for different age groups, ensuring that younger supporters feel specially catered to.

Exclusive Content Access and More

The restructured memberships don’t just stop at ticket access and retail discounts. The All Red Video membership is now available for just £4.99 a month, providing a cost-effective option for fans who wish to immerse themselves in the club’s media content. The continued availability of the All Red Light membership, at £26.99, offers flexible access to tickets for cup and Premier League home games, ensuring fans have continual engagement with the club’s on-field performances.

Transition for Existing Members

Current members need not worry about the transition, as Liverpool Football Club has committed to reaching out personally to discuss renewal options and any changes to their subscriptions. This hands-on approach ensures that all fans, regardless of their current membership status, will understand and have access to the enhanced benefits under the new scheme.

Liverpool’s ongoing mission to foster a sense of community and loyalty among its fans is evident in this comprehensive overhaul of the membership experience. By offering a range of options that cater to diverse needs and preferences, Liverpool continues to reinforce its reputation as a club that values and nurtures its global fan base.

In summary, whether you’re watching from the historic stands of Anfield or supporting from afar, the new All Red membership scheme is your gateway to feeling more connected than ever to Liverpool Football Club. Embrace the opportunity to become an Anfield insider, no matter where in the world you are.