Rio mulls Maracanã naming rights sale by Fla-Flu duo | OneFootball

Fla-Flu Duo Officially Requested the Sale of Maracanã Naming Rights

Flamengo and Fluminense have shared management of Maracanã since 2019. Now, the Government of the State of Rio de Janeiro is considering a long-held wish of the Fla-Flu duo: to sell possible naming rights for the stadium.

In summary, the Rio government has begun a technical analysis of the case for a potential negotiation over the Maracanã’s name. With this, Fla-Flu could carry out the largest naming rights sale of a stadium in Brazil, should their wish come true.

How will the analysis work?

First and foremost, the Civil House Secretariat will lead the technical studies to analyze the current legislation on public tenders, as well as the Maracanã concession notice, which neither provided for nor prohibited the negotiation of naming rights.

Finally, the Civil House will also analyze everything related to the stadium’s heritage status. It’s worth noting that, according to GE, the National Institute of Historic and Artistic Heritage (Iphan) spoke on the subject back in April.

At the time, Iphan explained that it is “possible to acquire the right to exploit the name of Maracanã.” Additionally, the institute explained that any change to the stadium’s identification on the façade would need to be previously requested and approved by the institution itself.

Finally, Iphan stated that even if the Maracanã naming rights are sold, the official name of the venue will remain Estádio Jornalista Mário Filho. Now, the expectation is that authorization to proceed with negotiations will be granted as early as October.

How does Maracanã’s management work?

It’s worth remembering that, in 2024, Flamengo and Fluminense were granted the Maracanã concession for 20 years. The red-and-black club holds 65% of the consortium’s shares, while the tricolor holds 35%.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.